Making it in the PR world of Manhattan is not an easy feat. But there are two girls who are sharing their secret’s to success in the concrete jungle; Adrianna and Meg, the popular bloggers known as the nyc PR girls. I was fortunate enough to score an interview with Adrianna. A jersey girl just like me, she clued me in on her journey to her career in PR as well as some tricks of the trade.
G: Where did you go to college?
A: University of Tampa – majored in Ad and PR.
G: What is your dream career?
A: Doing what I’m doing now! Working at a large PR agency in NYC.
G: What did you do in college to prepare for your dream career?
A: Held several PR internships and worked as a PR assistant at my college.
G: Discuss the importance of internships.
A: I can’t emphasize enough how important internships are. In order to land a job upon graduation, employers are looking for relevant experience in the industry. We make sure to reiterate this on our blog frequently.
G: What made you decide to start up NYC PR Girls?
A: When I was in college, I knew I wanted to move to the city and start my career in PR. I would search online for advice on doing so and couldn’t find anything! Once I landed a job, I wanted a place to document my experiences along with my closest colleagues who each had their own stories to tell. And nyc PR girls came to life!
G: What were the key components to its success?
A: Consistency and constant tweeting. Twitter is our number one driver of traffic, so it’s important to update it frequently – same goes for daily posts on the blog.
G: What advice do you have for a budding PR professional looking to make it in New York City?
A: Read our guide! Learn more about what to expect and network as much as you can.
G: What misconceptions do you think people have about the fashion industry?
A: That it’s all play, no work. It’s the exact opposite – all work, little play.
G: What are the biggest mistakes young PR professionals make?
A: Thinking they will immediately land their dream job. This is not the case. We all have to start somewhere and build to get to where we want to be.
G: What makes a star employee?
A: A star employee is someone who is very open with communication and completes tasks in a timely manner. You want to work with people you can rely on.
G: What is the importance of pitching?
A: Pitching is a day-to-day task for every PR professional. It’s important to exercise your media skills and form new media relationships on a daily basis.
G: What is the importance of social media and how is it being used in the fashion industry?
A: Social media is extremely important for PR professionals for several reasons. It’s become a means for PR professionals to relay their client news and personally connect with their core customer. Social media should now be a part of every integrated PR campaign.
G: What do you think the difference is between in-house PR and agency PR?
A: Working in-house is working as a PR professional at a specific company or brand. Working at an agency, you’re working with multiple clients and brands.
G: Where do you see yourself in 5 years?
A: I see myself continuing what I’m doing now and moving up the corporate ladder. By then I’ll have much more experience and many stories to tell!
G: Are there any skills you feel are essential for success?
A: Media and communication skills are key to success in PR. Stay motivated and give it your all!
The nyc PR girls are incredible role models and never fail to provide amazing tips on finding success in the industry. You MUST read their blog regularly. If you don’t, then you are missing out BIG time. To find them click the link below!
nyc PR girls – Thank you so much for your time and words of wisdom Adrianna!
I hope you found what you were looking for.